Car dealership and service reception with an AI assistant

Who it’s for

Car dealerships, franchised and independent garages where the front desk greets customers, hands back cars and answers the phone at the same time. At busy times some calls go unanswered, and advisers ring back late.

If the manufacturer runs its own helpline that takes service bookings, we first check whether there’s enough left for the assistant to do.

What the role covers

• Answering calls when the front desk is busy or after hours.
• Taking requests for a service, MOT, repair, new tyres or a test drive: the customer’s details, model, registration number, preferred date.
• Information: showroom and workshop opening hours, address, services you offer, prices for standard work from your price list.
• A text message reminder before a booked appointment.
• Call summaries for your advisers.

What the assistant doesn’t do

• It doesn’t quote for repairs or diagnose faults.
• It doesn’t present offers on cars, finance or promotions.
• It doesn’t call customers who haven’t booked an appointment.
• It doesn’t confirm slots it can’t see in your system.

When it hands over to a person

When the customer asks about a specific fault, a complaint, the price of a car or finance, when the car has broken down on the road, or when the customer asks for an adviser. During opening hours it puts the call through. After hours it takes a request for a call back.

Oversight by a MEZA specialist

For this role we suggest a package of 3 or 6 hours a month. A MEZA specialist reviews calls where the assistant didn’t understand something, updates the scripts when your services change and sends a monthly report: number of calls, requests taken, matters passed on. The specialist works remotely and follows our procedures. It’s a service, not employment.

How we start

1. You fill in the form. We send a free quote within 24 hours.
2. Free Concept: a sample call script for questions about servicing and test drives.
3. We write down the most common phone enquiries and your rules for service bookings.
4. We set up call forwarding and, where possible, a connection to your booking system.
5. A pilot on real calls. Your advisers read the summaries, we refine the scripts.

Technically, this is the same kind of set-up as our AI voice receptionist service: a call script, telephony and a connection to your booking system.

Rules and data

As of 23 October 2026. The assistant tells every caller that it’s your dealership’s AI assistant. Article 50 of the AI Act requires this in the EU, and we apply the same rule in the UK. We process customer data under a data processing agreement and don’t record audio by default. The phone number stays on your own contract with your phone provider, and call minutes and the voice platform sit on your own accounts with the providers.

Tell us how many calls a day your showroom and workshop get. You’ll get a free quote within 24 hours, including weekends and public holidays.