Area 02 · Marketing

Facebook and Instagram ads built for bookings, not likes

We set up the Meta pixel with consent-aware tracking, turn your own photos and clips into ads and run campaigns aimed at enquiries, bookings or sales.

Area
Marketing
Timeline
5–10 working days
Industries
Hair and beauty, Hotels and tourism, Online shops
  • Free quote within 24 h
  • Fixed price once quoted
  • Free concept before you sign
  • Project code is yours once paid for
  • Written contract and VAT invoice
  • A team with over 10 years of experience
01Overview

Meta ads (Facebook and Instagram)

Who it’s for

Businesses whose offer looks good in a photo or a 15-second clip: salons and barbers, hotels and guesthouses, restaurants, and shops selling consumer products. Meta ads reach people who aren’t searching for you yet but look like your customers: they live nearby, they’re planning a trip or they visited your website last week.

If you sell something nobody buys on impulse, such as payroll services for limited companies, Google Ads and SEO are usually the better first step.

What we do

Accounts in order. Often the Facebook Page belongs to a former employee and the ad account to a previous agency. We set up Business Manager so your company is the owner and we only have partner access.

Tracking. We install the Meta pixel and, where your site allows it, the Conversions API, which sends events from the server. Everything fires only after the visitor accepts cookies on your banner. We measure what matters to you: a booking, an enquiry, a purchase.

Creatives. A set of ads made from your material: square for the feed, vertical for Stories and Reels, several copy variants. For a salon, that might be a short transformation clip captioned “Thursday evening slots available”, with a button straight to online booking.

Campaigns. One campaign reaches new people nearby; a separate one retargets people who visited your site. For shops we connect your product catalogue, so people see the items they looked at.

Management. Every week we check which ads are wearing out, replace them and move budget to what’s working.

How we work

  1. Quote within 24 hours.
  2. Review of accounts, access and the landing page.
  3. Tracking and audiences.
  4. Creatives for your approval.
  5. Launch, testing, weekly changes and a monthly report.

Set-up typically takes 5–10 working days. The usual delay is recovering admin access to a Facebook Page or waiting for footage.

What we need from you

  • Admin access to your Facebook Page and Instagram account.
  • An ad account with your own payment method. You pay Meta directly for your ad spend.
  • Photos and short clips: your space, your work, products, the team if you’re happy to show them.
  • Fast follow-up on leads. No campaign helps if nobody calls back.

Technology and integrations

Meta Business Suite, Ads Manager, the pixel and Conversions API, and product catalogues from Shopify or WooCommerce. Instant form leads go where you work, e.g. HubSpot, a Google Sheet or your inbox. Practically any tool that accepts data via an API or webhooks can receive them.

What we don’t do

  • We don’t buy likes or followers.
  • We don’t open ad accounts in our own name.
  • We don’t use images from the internet that you don’t have the rights to.
  • We don’t promise a number of leads before testing in your market.

Free quote within 24 hours

Tell us what you want to promote, in which town or region, and whether you can log in to your Facebook Page as admin. Add a link to your Instagram if you have one. You’ll have a quote within 24 hours.

04Questions

Questions we hear most often

Can't find your question? Write or call — we'll give you a straight answer, no strings attached.

[email protected]+48 889 009 550
01We don't have professional photos. Is that a problem?

Usually not. Honest phone footage of your treatment room, a before-and-after or the view from a guest bedroom often beats a polished graphic. We tell you exactly what to film in a short shot list, then select, crop and caption the best clips.

02Should ads send people to our website or to an instant form?

Instant forms bring more leads, but often less committed ones. Sending people to your site brings fewer leads, but from people who've read the offer. We normally test both and keep whichever produces the customers you want.

03Do you run our organic social media as well?

This service covers paid ads only. Regular posts for your page can be part of content marketing, which is a separate scope and a separate quote.

04How do Meta ads fit with a booking platform like Fresha or Treatwell?

Ads can point straight to your booking page. We check how your platform attributes new clients and fees before choosing the destination, so that a campaign you pay for doesn't also trigger a new-client commission you didn't expect.

Guarantees

Promises we can actually keep.

The same rules on every project — from the first call to support after launch.

  • Free quote within 24 hYou get the quote within 24 hours of your enquiry — including weekends and public holidays.
  • Fixed price once quotedThe quoted amount does not grow unless you change the scope.
  • Free concept before you signA mockup of 1–2 screens or a chatbot script with sample answers.
  • Payment in stagesWe pick the payment plan that suits the project.
  • 30 days of free fixesCounted from the day the project goes live.
  • Code, domain and loginsProject code is yours once paid for, and our libraries come with source code, for good. Domain and accounts are in your name from day one.
  • Contract and VAT invoiceWe work under a written contract and invoice every payment.
  • Want it in writing?Every one of these terms is in the quote and the contract.Free quote within 24 h
Contact

Tell us about your project. Free quote within 24 h.

A few sentences are enough. Within 24 hours of your enquiry — including weekends and public holidays — you get a quote with the scope and a fixed price.

Quote
within 24 hoursof your enquiry, incl. weekends and public holidays
Languages
English, Polish, Ukrainian, RussianGerman in writing

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