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Industries

Hotels and guesthouses: fewer repeat questions at reception, more direct bookings

For hotels, B&Bs and guesthouses that want to answer guests faster, be found in AI search and keep their booking engine on the right side of EU accessibility rules.

Free quote within 24 h
  • Free quote within 24 h
  • Fixed price once quoted
  • Free concept before you sign
  • Project code is yours once paid for
  • Written contract and VAT invoice
  • A team with over 10 years of experience
01Industries

Hotels and guesthouses

What the industry is dealing with

As of 11 October 2026:

  • Reception is stretched. UK figures for June–August 2026 put the vacancy rate in accommodation and food at 2.8%, joint second-highest among all industries. The person answering emails is often the same person checking guests in.
  • Guests have started asking AI where to stay. A study by the Austrian agency maxonline, reported in July 2026, looked at 515 four- and five-star hotels in Austria, Germany and Switzerland. 34.3% of them scored zero for visibility in AI search. Austria’s hotel association (WKO Hotellerie) ran several webinars on AI prompting for hotels in 2026, with one clear message: AI must not invent prices or promise rooms that are not available.
  • Booking engines are now an accessibility matter. Since 28 June 2025 the European Accessibility Act has applied to consumer e-commerce services. Germany’s BFSG defines these as services provided through websites and apps with a view to concluding a consumer contract, which covers booking a room online. The Dutch regulator ACM lists services where people “buy, sign or book” among those it supervises. Micro-enterprises that provide services are exempt; a hotel with ten or more staff is not.
  • AI disclosure is mandatory. In the EU, since 2 August 2026, a chatbot or voice assistant talking to guests must tell them it is an AI (AI Act, Article 50).

What we do for hotels and guesthouses

An AI inbox for guest questions. We build a knowledge base from your house rules, room descriptions and the answers your team already gives. The assistant replies on the website and in WhatsApp, and drafts email answers in the guest’s language. Prices and availability come only from your booking system or approved price list. Group requests, complaints and changes to bookings go to a person.

Enquiry drafts for groups and packages. For weddings, conferences or multi-room stays, the assistant prepares a draft offer from your price rules. Your team checks and sends it. Nothing with a price goes out unapproved.

AI search visibility check. We look at how your hotel is described across your website, Google Business Profile and the main portals, then fix gaps and contradictions: room types, facilities, distances, policies. We add structured data so the facts are machine-readable.

Booking path accessibility review. We test the route from the homepage to a paid booking: keyboard use, contrast, form labels, error messages. Where the booking widget belongs to your vendor, we document the issues so you can raise them with the vendor.

A website that sells the direct booking. If your site is old or hard to book on, we rebuild it around live rates from your booking engine and a clear benefit of booking with you.

Ready-made solutions

  • AI guest assistant for chat, WhatsApp and email, with handover to reception.
  • Direct-booking website connected to your booking engine.
  • Google Business Profile set-up with a fair, consistent review request after each stay.
  • AI training for your team, live online, including what guest data may never be pasted into AI tools.

How we start

  1. Send us your website address, booking system and the languages your guests use.
  2. Within 24 hours you get a free quote. Once quoted, the price is fixed.
  3. We collect the questions your reception answers most often and agree which ones the assistant may answer alone.
  4. We test the assistant with your team before any guest sees it.
  5. After launch you get 30 days of fixes. The domain and every login are in your name, and the project code is yours once paid for.

Ready before the next season

Tell us how many rooms you have and how guests contact you today. A free quote will be in your inbox within 24 hours, including weekends and public holidays.

02Services

Services we combine for this industry

AI chatbotsBooking assistantMultilingual websitesLocal SEO and Google Business ProfileCRM and system integrationsAI workshops for teams
03Questions

Questions we hear most often

Can't find your question? Write or call — we'll give you a straight answer, no strings attached.

[email protected]+48 889 009 550
01Will the AI answer guests on its own?

Only where you allow it. A common set-up is: the assistant answers routine questions (parking, breakfast, pets, check-in times) and prepares drafts for everything else, which your team approves with one click.

02Does the accessibility law apply to our hotel website?

It can. In the EU, online services where consumers conclude a contract, such as booking a room, fall under the European Accessibility Act. Micro-enterprises providing services are exempt. Whether your business is above the threshold is something to confirm with your adviser; we check the website itself.

03Can you make our hotel appear in AI assistants' answers?

Nobody can guarantee that. What we can do is make sure clear, consistent and structured information about your hotel exists on your website, your Google profile and the portals AI tools read from.

04Does it work with our PMS?

If your PMS or booking engine has an API, we connect to it for availability. If not, the assistant works from your price list and hands booking questions to reception.

Guarantees

Promises we can actually keep.

The same rules on every project — from the first call to support after launch.

  • Free quote within 24 hYou get the quote within 24 hours of your enquiry — including weekends and public holidays.
  • Fixed price once quotedThe quoted amount does not grow unless you change the scope.
  • Free concept before you signA mockup of 1–2 screens or a chatbot script with sample answers.
  • Payment in stagesWe pick the payment plan that suits the project.
  • 30 days of free fixesCounted from the day the project goes live.
  • Code, domain and loginsProject code is yours once paid for, and our libraries come with source code, for good. Domain and accounts are in your name from day one.
  • Contract and VAT invoiceWe work under a written contract and invoice every payment.
  • Want it in writing?Every one of these terms is in the quote and the contract.Free quote within 24 h
Contact

Tell us about your project. Free quote within 24 h.

A few sentences are enough. Within 24 hours of your enquiry — including weekends and public holidays — you get a quote with the scope and a fixed price.

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